Bea Miller - i never wanna die

What this video is

Released November 25, 2020, during the height of the COVID-19 pandemic, 'i never wanna die' arrived as part of Bea Miller's elated! EP — a project distributed week-over-week via Hollywood Records as a serialised visual rollout. The video's stripped-back desert aesthetic reflects the production constraints and cultural mood of 2020: isolation, longing, and a heightened appreciation for human connection. The song's…

Why it matters

Represents the 2020 wave of alt-pop artists reclaiming sparse, performance-driven visual language as an antidote to overproduced pop aesthetics. The video's rock-inflected production (prominent guitar, raspy vocal delivery) within a pop format signals the genre hybridisation central to early-2020s…

The director

Los Angeles-based photographer, director, and creative director; founder and head of creative at GIZELLA. Her client roster spans Hollywood Records, Warner Music Group, Condé Nast, GQ, Teen Vogue, Harper's Bazaar, Vanity Fair, Apple TV+, and Beats By Dre.…