New Radicals - You Get What You Give

What this video is

Released in October/November 1998, 'You Get What You Give' arrived at the apex of late-90s alternative rock's commercial crossover moment, when MTV and radio still functioned as unified tastemakers. The video's choice of a shopping mall as both setting and ideological target — consumer capitalism as a 'fake, controlled environment' — distilled the era's Gen-X anti-corporate anxiety into an accessible, joyful visual…

Why it matters

As the sole major release from New Radicals, this video crystallizes the late-90s power-pop/alternative rock synthesis: melodically euphoric, lyrically adversarial, visually populist. Its shopping-mall setting and anti-consumerist staging prefigured the early-2000s indie-rock reclamation of public…

The director

Evan Bernard is an American music video and commercial director active from the 1990s onward, credited on IMDb and IMVDb for directing the 1998 New Radicals video. IMDb also credits Dale Peterson as co-director with a camera operator role, and X-Ray…