Magdalena Bay - Image

What this video is

Released July 10, 2024, 'Image' served as the announcement vehicle for Magdalena Bay's second studio album Imaginal Disk, itself a landmark of mid-2020s indie art-pop that received widespread critical acclaim upon its August 23, 2024 release. The music video exists as the second chapter in a serialized visual narrative across the album's single campaign, establishing a fictional sci-fi universe in which the band's…

Why it matters

A defining single of the 2024 synth-pop and art-pop landscape, 'Image' synthesizes disco basslines, 4/4 kick drums, and layered synthesizers in a production described by critics as both futuristic and nostalgic. Its commercial accessibility — described as 'intensely danceable' — combined with…

The director

Amanda Kramer (born September 1, 1981) is an American director, screenwriter, and producer based in Los Angeles. She attended Emerson College in Boston intending to become a playwright and theater director, graduating at age 20. She subsequently worked as a…