Magdalena Bay - How to Get Physical

What this video is

Released January 2020 as the lead single from EP 'A Little Rhythm and a Wicked Feeling' (Luminelle Recordings), 'How to Get Physical' exemplifies the pre-pandemic moment when DIY internet-pop acts leveraged low-budget self-directed visuals to build loyal niche fanbases outside mainstream media channels. Magdalena Bay's self-directed greenscreen aesthetic — blending 90s anime end credits, Dance Dance Revolution UI,…

Why it matters

A foundational document in Magdalena Bay's pre-album catalog, 'How to Get Physical' consolidates the synthpop/dance-pop sound and DIY visual language that would carry the duo to critical acclaim with 'Mercurial World' (2021). Its 120 BPM dance-pop construction, warm analog-adjacent synth palette,…

The director

Magdalena Bay is an American alternative pop duo consisting of Mica Tenenbaum (vocals, synthesizers, songwriting) and Matthew Lewin (keyboards, guitar, bass, programming, production), formed in 2016 in Miami and based in Los Angeles. They met in 2011 at a…