Tei Shi - Die 4 Ur Love

What this video is

Released May 7, 2020, 'Die 4 Ur Love' arrived at the acute onset of the COVID-19 pandemic in the United States, weeks after widespread lockdowns began. Tei Shi had just departed Downtown Records and signed with the independent Diktator Records, making this her first release as a newly independent artist. The EP was written during a six-day retreat in El Paso, Texas in January 2020 — before the pandemic — but was…

Why it matters

A landmark of 2020 pandemic-era indie electro-pop, 'Die 4 Ur Love' marked a sonic pivot for Tei Shi from the downtempo alt-R&B of La Linda to a harder-edged, synthpop-inflected sound with danceable urgency. Paper Magazine called it 'weirdo-pop's most expensive-sounding earworm of 2020.' The track…

The director

Tei Shi, born Valerie Teicher in Buenos Aires, Argentina to Colombian parents, is a Colombian-Canadian singer, songwriter, and record producer. She attended Berklee College of Music in Boston and later settled in New York City. She debuted with EP Saudade…