Disco Shrine ｜ Hello - Disco Shrine ｜ Hello

What this video is

Released October 2020 during the COVID-19 pandemic, 'Hello' arrives as part of Disco Shrine's debut EP xoxo, disco — a project exploring dating and romantic life in Los Angeles through the lens of a first-generation Persian-American artist. Disco Shrine (Jessica Delijani) had built her identity around the 'Persian Barbie' persona, using electro-pop and DJ culture to navigate themes of immigrant identity, female…

Why it matters

Sits at the intersection of indie electro-pop, R&B-inflected pop, and LA DIY club culture. 'Hello' demonstrates how independent artists in 2020 leveraged collaborative LA networks — producers TayDex and Waine, co-writer Liz Nistico of Holychild — to produce commercially polished pop without…