Y La Bamba - La Ultima Vez

What this video is

Released April 13, 2020 — one month into COVID-19 pandemic lockdowns — 'La Última Vez' arrived at a moment when lo-fi intimacy and domestic visual language became the default grammar of music video production. Y La Bamba, the project of Mexican-American singer-songwriter Luz Elena Mendoza, released the track as part of Sub Pop Singles Club Vol. 5 alongside 'Mariposa De Coalcomán.' The song, written and recorded in…

Why it matters

Represents the intersection of Latinx indie folk and the Sub Pop alternative tradition — a genre-blurring space where Spanish-language dream-folk, emotional directness, and DIY production values converge. The video's release via Sub Pop's Singles Club underscores the label's continuing role in…

The director

Emily Krouse is a Los Angeles-based photographer and director credited with shooting the official video for Y La Bamba's 'La Última Vez' (2020), as confirmed by Sub Pop Records and Rolling Stone. She is also credited as the photo credit source for Y La…