Kaskade & Skrillex - Lick It

What this video is

Released April 17, 2012, 'Lick It' arrived at the apex of the U.S. EDM boom, when Ultra Records, EDC, and the mainstreaming of festival culture were transforming electronic music into an arena-scale industry. The collaboration between Kaskade—a progressive-house veteran—and Skrillex—the defining figure of brostep—embodied the genre hybridization of the moment. Rather than deploy the expected warehouse raves or…

Why it matters

Represents the electro-house/brostep crossover moment at the height of EDM's mainstream U.S. expansion. The video's deliberate departure from club-aesthetic norms—favoring Icelandic location realism and reverse-narrative technique over spectacle—signals an artistic self-consciousness within a…

The director

L.A.- and Park City-based filmmaker and cinematographer. Undergraduate from Chapman University; MFA from the American Film Institute in cinematography. His AFI thesis film 'The Butcher's Daughter' earned the 2007 ASC Heritage Award. Published in American…