Seether - Fine Again

What this video is

Released in August 2002 as Seether's debut US single, 'Fine Again' arrived at a pivotal moment for post-grunge on mainstream rock radio. The band — formerly Saron Gas, a South African act — had recently renamed to avoid confusion with the nerve agent sarin gas and signed to Wind-up Records, home to Evanescence and Drowning Pool. The video's central conceit — anonymous participants holding handwritten signs…

Why it matters

A defining artifact of early-2000s post-grunge's emotional directness, 'Fine Again' helped establish Seether as a bridge between the raw vulnerability of 1990s grunge and the polished commercial rock of the mid-2000s. The video's participatory sign concept anticipates later crowd-sourced and…

The director

American music video director and visual effects designer. Studied illustration at the Parsons School of Design and has worked in the computer graphics industry since 1994. Founder of production company Natural Selection. Authored the book Essence: The Face…