Seether - Remedy

What this video is

Released in 2005 at the commercial apex of post-grunge's mainstream rock radio dominance, 'Remedy' arrived as Seether — a South African band signed to Wind-up Records — was breaking into the top tier of American hard rock. The video's theatrical carnival-horror concept aligns with a mid-2000s trend toward narrative-driven, high-concept rock videos that sought to distinguish acts in a crowded post-grunge field. The…

Why it matters

Represents the commercial and aesthetic high-water mark of mid-2000s post-grunge on mainstream rock radio. The video's blend of high-energy band performance with a self-contained horror-theatrical narrative became a template for the era. 'Remedy' reaching eight weeks at number one on Billboard Hot…

The director

Seattle-born director and photographer; BFA from Washington State University; attended Art Center College of Design, Pasadena. Broke through directing Marilyn Manson's 'Sweet Dreams' (1996). In 2000 became founding partner of Los Angeles production company…