Seether - Truth

What this video is

Released in 2005 as the second single from Karma and Effect, 'Truth' arrived during a peak moment for post-grunge active rock on U.S. radio. The video's satirical deployment of American cultural icons — Santa Claus, the Easter Bunny, Uncle Sam, the New Years Baby, and Mardi Gras imagery — in a staged boxing context reflects a mid-2000s hard rock video tradition of darkly comic, high-concept spectacle. The casting…

Why it matters

Represents the mid-2000s hard rock music video form at its most theatrically ambitious: blending performance footage with scripted narrative comedy, the video bridges the gap between the pure performance clip and the fully narrative video. Its satirical American iconography and fight-sport framing…

The director

Dean Karr is a Washington State University fine arts alumnus (class of 1988) who relocated to Los Angeles in 1989 and began directing music videos in 1994. Over a 30-year career he has directed videos for artists across hard rock, metal, and alternative…