björk - it's in our hands

What this video is

Released November 25, 2002, 'It's in Our Hands' served as the sole new single from Björk's Greatest Hits compilation. Co-written and co-produced with Matmos and built around a sample from Gigi Masin's 'Clouds' (1989), the track occupies a hinge point in Björk's career — bridging the crystalline introversion of Vespertine (2001) with a more outward-facing, politically resonant gesture. The video's deployment of…

Why it matters

A landmark in early-2000s art-pop video production, 'It's in Our Hands' demonstrates Spike Jonze's capacity to deploy documentary-derived camera technology — specifically night-vision acquisition — as a purely aesthetic and conceptual instrument. The nearly uncut, 276-second single-shot structure…

The director

Adam Spiegel (born October 22, 1969, Rockville, Maryland), known professionally as Spike Jonze, is an American filmmaker, actor, and photographer. He began his career photographing BMX and skateboarding culture before transitioning to music videos in the…