Rebecca Lynn Howard - Out Here In The Water

What this video is

Released in early 2000, 'Out Here in the Water' sits at the apex of the Shania Twain/Faith Hill-era country pop commercial wave, when MCA Nashville was actively grooming crossover female artists. The song's playful double-entendre fishing metaphors — using the outdoors as a frame for romantic suggestion — were characteristic of a late-1990s country pop formula that used rural imagery to court traditionalist country…

Why it matters

Represents the turn-of-millennium MCA Nashville female country pop aesthetic: co-written by the lead artist (unusual for a debut act at the time), produced by Mark Wright, and delivered via the CMT video pipeline. The video's rapid editing tempo and warm outdoor visual language codified a visual…

The director

Guy Guillet is a music video director whose credits span hip-hop, alternative rock, and country genres across the 1990s and early 2000s. His notable works include Collective Soul's 'The World I Know' (1995), Fugees' 'Fu-Gee-La' (1996), Gang Starr's 'Gotta…