Fridayy - Know The Truth

What this video is

Released January 25, 2023, the video arrives at the height of Fridayy's post-'GOD DID' momentum — the Philadelphia artist had recently gained mainstream visibility through his contribution to DJ Khaled's star-studded anthem. 'Know The Truth' is drawn from the 2022 EP Lost In Melody, a project that established Fridayy's signature melodic R&B-meets-rap vocal style. The video's infidelity narrative taps directly into…

Why it matters

Represents the early-2020s Philadelphia melodic R&B wave, bridging the gap between traditional soul-influenced vocal R&B and contemporary trap-influenced production. The video's narrative-first, performance-light format signals a genre-wide shift toward cinematic micro-storytelling as a dominant…

The director

Jake McKenna, known professionally as Jake The Shooter, is a Los Angeles-based music video director, editor, and content creator originally from Boston. He is the founder of Shooter Co, a music media brand and production company. His directorial credits…