Fridayy, Asake - Blessings (Remix)

What this video is

Released December 9, 2022, 'Blessings (Remix)' represents the apex moment of the Afrobeats global crossover cycle, when Nigerian artists like Asake (riding the massive commercial wave of 'Mr. Money With The Vibe') began appearing on US major-label releases with R&B and hip-hop artists. Fridayy, a Haitian-American artist on Def Jam, brought his gospel-inflected R&B sensibility to meet Asake's Yoruba-language…

Why it matters

A landmark crossover artifact documenting the moment Afrobeats formally merged with American mainstream R&B at the major-label level. Asake's Yoruba-language verse on a Def Jam-released track in late 2022 signaled the genre's irreversible integration into the global pop market. The video's…

The director

Jake McKenna, known professionally as Jake The Shooter, is a music video director, editor, and founder of Shooter Co., based in Los Angeles. Originally from Boston, MA, he relocated to LA after high school to pursue a career in film. He has directed and…