Staind - Just Go

What this video is

Released in May 1999, Just Go arrived at the apex of nu-metal's commercial ascent, when Limp Bizkit, Korn, and their Flip/Interscope label affiliates were redefining rock radio. The video's narrative — a young woman's mental and social unraveling — reflected the late-1990s rock subculture's willingness to engage trauma and psychological pain in visual media at a time when mental health was rarely discussed openly…

Why it matters

Just Go is a foundational document of the post-grunge/nu-metal convergence: its warm-toned, low-contrast realism and fast cross-cut editing became a template for emotionally driven rock videos of 1999–2002. The directorial involvement of a peer artist (Durst directing a labelmate's video) typified…

The director

William Frederick Durst (born August 20, 1970) is an American rapper, singer, actor, and filmmaker, best known as frontman of nu-metal band Limp Bizkit, formed in 1994. He directed music videos throughout the late 1990s and 2000s, and later transitioned to…