Marija - All The Girls

What this video is

Released in July 2018, 'All The Girls' by Marija (Marija Žeželj) sits at the intersection of the Balkan region's growing appetite for English-language pop crossover content and the broader global girl-empowerment pop wave exemplified by acts like Little Mix and Fifth Harmony. Serbia's pop scene in this era was producing increasingly Western-aligned visuals and sonic aesthetics, targeting both domestic and diaspora…

Why it matters

Represents the mid-to-late 2010s wave of Balkan English-language pop, documenting how Serbian artists adopted globally legible pop video grammar while retaining local production infrastructure. A key artefact of the regional girl-empowerment pop micro-genre and the role of social-media celebrity…

The director

Lazar Bogdanovic is a Belgrade-based cinematographer and director who trained at the Academy of Drama Arts (FDU Belgrade). He works primarily in short-form content including TV commercials and music videos, with a filmography spanning Serbian pop artists.…