Tara McDonald - One Track Mind (Ft. Jey Blessing, Mad Fuentes)

What this video is

Released in 2021 on Play Two/Warner Music, 'One Track Mind' represents Tara McDonald's sustained strategy of partnering with Latin American talent to penetrate Spanish-language markets, following earlier collaborations with Zion & Lennox and MC Davo. The track pairs a UK-born, internationally established dance-pop vocalist with Mexican producer Mad Fuentes and Puerto Rican reggaeton artist Jey Blessing,…

Why it matters

Represents the early-2020s Latin-pop crossover moment in which European dance-pop artists leveraged reggaeton's global commercial dominance. McDonald's track is an archival case study in transnational pop co-production strategy: an English songwriter and vocalist fronting a Mexico/Puerto…

The director

Marseille-based French freelance artistic director, graphic designer, and music video producer/director. Active as professional graphic designer since 1998, artistic director since 2003, and studio photographer since 2008. Operates under CB Visual Design…