K's Choice - Not An Addict

What this video is

Released during the mid-1990s global expansion of alternative rock, 'Not An Addict' captured an era when European acts were achieving significant traction on the US Billboard Modern Rock Tracks chart alongside American post-grunge and Britpop peers. The song, written by Belgian siblings Sam and Gert Bettens and recorded at Jet Studios in Brussels, won the ZAMU Award for Best Single in 1995 and peaked at #5 on the…

Why it matters

A landmark example of European post-grunge crossover, 'Not An Addict' demonstrated that the confessional, guitar-driven aesthetic cultivated in the Pacific Northwest could be effectively translated by non-American acts. The video's understated production mirrors the sonic restraint of the track…

The director

Seattle-born photographer and director who began documenting the Pacific Northwest punk and grunge scenes in his early teens. Graduated from Seattle Central Community College's commercial photography program in 1987 and became a full-time freelance…