White Lies - Bigger Than Us

What this video is

Released in late 2010 as the lead single from White Lies' second album 'Ritual' (Fiction/Polydor), 'Bigger Than Us' arrived during a sustained period of UK indie rock's mainstream commercial viability, following the band's successful 2009 debut and a summer 2010 support tour with Muse. The video's E.T. homage situates it within a broader 2010s trend of music video directors deploying cinematic intertextuality —…

Why it matters

Represents the peak of post-punk revival UK indie rock's engagement with high-concept, narrative-driven music video production. The E.T. intertextuality demonstrates how mid-tier UK indie acts were, by 2010, commissioning internationally recognised directors (Jonas & François) to produce videos…

The director

Jonas & François (Jonas Euvremer, François Rousselet) is a French directorial duo born in 1982. Their career began in 2007 with promos for French electro label Ed Banger Records (Justice, Kavinsky). They are signed to Division Paris and have directed for…