Electric Guest - The Bait

What this video is

Released in January 2013 as a promotional video for the track from Electric Guest's 2012 debut album Mondo — produced by Danger Mouse — 'The Bait' video arrives during a fertile period for LA indie acts crossing into European cultural spaces. Shot entirely in Paris by French directing duo Jonas & François, the video engages an international co-production sensibility uncommon for emerging indie acts. Its theatrical…

Why it matters

A key artifact of the Danger Mouse-era indie-electropop movement, the video demonstrates how mid-2010s indie acts leveraged European art-house aesthetics and sophisticated choreographic concepts to elevate promotional content beyond performance clips. Its fusion of French avant-garde dance…

The director

Jonas & François (Jonas Euvremer and François Rousselet, both born 1982) is a French directing duo specializing in music videos and commercials. Their career began in 2007 with promos for French electro label Ed Banger Records with artists like Justice and…