Electric Guest - Dollar

What this video is

Released July 15, 2019 as the lead single for Electric Guest's Atlantic Records debut album KIN (October 2019), 'Dollar' marked the duo's deliberate pivot from critically-praised indie-soul toward unambiguous pop. The video's Oakland/Bay Area setting is a conscious counter-narrative to polished major-label visuals, grounding the song's 'you have value even with a dollar in your pocket' message in real community and…

Why it matters

Represents a documented inflection point in Electric Guest's discography: the transition from Danger Mouse-produced indie-soul (Mondo, 2012) through alt-pop (Plural, 2017) into full mainstream pop with Atlantic Records. As a lead single, 'Dollar' signals how Bay Area-rooted artists navigated…

The director

Writer, director, and actor; one third of comedy trio The Lonely Island alongside Andy Samberg and Akiva Schaffer. Directed feature films MacGruber (2010) and Popstar: Never Stop Never Stopping (2016), over 100 SNL Digital Shorts, and numerous commercials.…