LP - Shaken

What this video is

Released June 15, 2019, 'Shaken' arrived as a promotional single for LP's critically noted 2018 album Heart To Mouth, which reached No. 2 on the US Billboard Heatseekers Albums chart. The animated video is a distinctive artifact of late-2010s digital music culture: fan-originated art elevated to official video status, premiered via a digital-first youth media platform (NYLON), and distributed through YouTube. The…

Why it matters

As an animated music video for an indie-pop queer artist, 'Shaken' occupies a meaningful niche in late-2010s pop video history: it demonstrates how animation can serve as an emotionally expressive and cost-effective format for storytelling-driven singles, and how fan creativity can be formally…

The director

Maayan Priva is an animator and artist known primarily for directing and providing the artwork for LP's animated music video 'Shaken' (2019). The project originated as fan-created art that was officially adopted as the song's music video, representing a…