kai - a little too much

What this video is

Released September 2020 during the COVID-19 pandemic, a period that accelerated demand for non-live-action music video production. The video arrives at the intersection of the indie pop emotional authenticity movement and the European art-house animation tradition, channeling body positivity and self-acceptance themes through surrealist 2D animation. Kai, a Toronto-born and LA-based artist with Grammy nominations…

Why it matters

Represents a high-water mark of the auteur-animated indie pop music video format of the early 2020s. The piece bridges European festival animation (Annecy lineage) with mainstream music video distribution, demonstrating the growing cultural legitimacy of animation as a vehicle for sincere…

The director

Italian animation director and filmmaker based in Denmark. Holds a BA in Fine Art from Academy of Brera, Milan, and a BA in Animation from Experimental Center of Cinematography, Turin. Known for her short film Egg (2018), which won over 45 international…