Justin Bieber, The Kid LAROI - STAY (Live From The MTV VMAs ⧸ 2021)

What this video is

This live VMA performance capture documents a culturally significant moment at the 2021 MTV Video Music Awards, held at Barclays Center in Brooklyn on September 12, 2021 — MTV's 40th anniversary edition hosted by Doja Cat. 'STAY' had reached No. 1 on the Billboard Hot 100 and topped Rolling Stone's Top 100 Songs Chart for seven consecutive weeks, becoming one of the defining chart hits of summer 2021. The…

Why it matters

Represents the peak of early-2020s pop-rap collab culture, where streaming virality (fueled heavily by TikTok) drove songs to multi-week chart dominance independent of traditional radio cycles. The pairing of an established global pop superstar (Bieber) with a rising Gen-Z streaming artist (The…

The director

Colin Tilley (born June 27, 1988) is a Grammy-nominated American music video director, commercial director, and filmmaker based in Los Angeles. A self-taught filmmaker who began directing at age 19, he is CEO of Boy in the Castle Productions and has directed…