📺 MTV Rewind
HomeArtistsErasure

Erasure - Take A Chance On Me

1992 · Early 1990s Synth-Pop & Dance-Pop Peak (1992) · music video
Erasure - Take A Chance On Me music video
1992Early 1990s Synth-Pop & Dance-Pop Peak (1992)Early-90s UK synth-pop and camp queer pop with ABBA nostalgic revivalismDir. Philippe Gautier

What this video is

Released in June 1992 as part of Erasure's four-track Abba-esque EP on Mute Records, this video arrived at the intersection of multiple cultural currents: the early-90s rehabilitation of ABBA's legacy (then still considered 'uncool' in many circles), the growing visibility of queer camp aesthetics in mainstream British pop, and the Eurodance/ragga crossover explosion. The drag costuming — presenting Andy Bell and…

Why it matters

A landmark synth-pop cover video that weaponised camp drag aesthetics to reclaim 1970s ABBA for the queer dancefloor. The Abba-esque EP reached No. 1 in the UK, making this video a high-visibility document of early-90s queer pop and the rehabilitative nostalgia cycle that ultimately led to the…

The director

Philippe Gautier is a French music video director born in 1956. He is a prolific and eclectic director whose credits span major UK and European pop acts. Known work includes videos for Lisa Stansfield ('All Around the World', 1989), Eurythmics ('Revival',…

Read the full researched annotation on RAD →
More: All Erasure videos · Browse channels · Turn on the TV →