Erasure - Am I Right？

What this video is

Released in November 1991 on Mute Records as a single from the 'Chorus' album, 'Am I Right?' arrived at a pivotal moment for LGBTQ+ visibility in mainstream pop. The video's location at Amsterdam's Homomonument — an AIDS memorial — positioned the song's ambiguous emotional narrative within the lived reality of the early-90s AIDS crisis, a subject rarely addressed with such directness in a major-label pop promo. The…

Why it matters

A landmark in synth-pop video history for its refusal of the genre's characteristic visual maximalism. By deploying expired film stock, location realism, and an AIDS-memorial setting, Conway and Erasure produced one of the most emotionally direct and politically resonant videos in the Mute Records…

The director

Angela Conway is a UK-based artist, musician, and music video director, long-time collaborator with post-punk group Wire. She released experimental recordings under the alias A.C. Marias on Mute Records from 1981, working with Wire members Bruce Gilbert and…