The Chills - Heavenly Pop Hit

What this video is

Released in 1990 as the lead single from Submarine Bells — the Chills' first major-label album on Slash/Warner Bros. — 'Heavenly Pop Hit' represented both the commercial peak and international calling card of the Dunedin Sound, the loose aesthetic movement centred on Flying Nun Records in Dunedin, New Zealand. The song won Single of the Year at the 1990 New Zealand Music Awards and reached the US Billboard Modern…

Why it matters

A canonical document of jangle-pop at its most melodically refined, and the definitive crossover artefact of the Dunedin Sound. The video's lo-fi outdoor performance aesthetic directly parallels the clean-but-rough production ethos of Flying Nun, and stands as a counterpoint to the high-gloss MTV…

The director

Angela Conway is an English musician and video director, known in the early 1980s as A.C. Marias — a Wire-affiliated solo project on the Dome and Mute labels. In 1990 she transitioned fully into music video direction. Her confirmed directorial credits…