Skunk Anansie - Hedonism

What this video is

Released January 1997 from the 1996 album Stoosh, 'Hedonism (Just Because You Feel Good)' represents a pivotal moment in Skunk Anansie's crossover trajectory — a rock ballad that softened the band's abrasive post-punk edge without sacrificing emotional intensity. The song became one of the band's most commercially successful singles, reaching #13 in the UK, top 10 in the Netherlands, Norway, and Switzerland, and #1…

Why it matters

A landmark mid-90s British rock ballad that demonstrated the commercial viability of alternative-rock acts outside the Britpop mainstream. As one of Skunk Anansie's definitive recordings, 'Hedonism' helped establish the template for emotionally raw, performance-led music video production within…

The director

Germany-native self-taught photographer who began career shooting for style magazines including GQ and The Face. Signed to Tony Kaye Films in 1992. Selected for the Saatchi & Saatchi New Directors Showcase at Cannes in 1996 and ranked by Campaign magazine…