Lifehouse - Spin

What this video is

Released September 2002, 'Spin' arrived during the apex of post-grunge's mainstream crossover moment, one year after Lifehouse's breakout single 'Hanging by a Moment' dominated the Billboard Hot 100 for 20 weeks and was named the best-performing single of 2001. The video emerges from an industry landscape where DreamWorks Records was positioning rock acts against nu-metal's commercial peak (Linkin Park, Creed) and…

Why it matters

Represents the commercial peak and beginning of commercial decline for DreamWorks post-grunge: 'Spin' was the lead single from Stanley Climbfall, which, despite early success, was ultimately overshadowed by the band's debut. The video's performance-only format—rare for a major-label lead single in…

The director

Born and raised in Berkeley, California, Dave Meyers attended Loyola Marymount University where he studied Film Production and Philosophy. He landed his first MTV slot in 1997 with underground Oakland duo The Whoridas. He has directed over 200 music videos…