Sir Paul McCartney - Ever Present Past [New Master Exp.]

What this video is

Released in 2007 to promote McCartney's fourteenth solo album Memory Almost Full — itself a meditation on memory, age, and legacy — the 'Ever Present Past' video captures a veteran rock icon navigating his own mythology. The doppelgänger conceit directly invokes the long-running 'Paul is dead' conspiracy culture, reframing it with self-aware wit. The video debuted on October 1, 2007, and was incorporated into the…

Why it matters

Represents the mature commercial pop-rock video grammar of the mid-2000s HD era: choreography-anchored concept videos with theatrical staging and identity-play themes. The video is a notable example of legacy rock artists adopting the visual language of contemporary pop choreography to remain…

The director

Phil Griffin is a British director, choreographer, and photographer who graduated from Ballet Rambert in London. He built his career as head of creative at MCA London, commissioning videos and photo shoots for major international artists. His visual work…