Metallica： Chasing Light - Metallica： Chasing Light
What this video is
Released April 19, 2023, 'Chasing Light' arrived as part of Metallica's most ambitious visual campaign to date: a dedicated music video for every track on 72 Seasons, their first studio album since 2016's Hardwired...To Self-Destruct. The video is a landmark collision between legacy heavy metal culture and the 2022–2023 generative/NFT art movement, enlisting Kim Asendorf — a pioneer of open-source pixel-sorting and…
Why it matters
A significant artifact in the convergence of thrash metal visual culture with post-digital, algorithmically-generated aesthetics. Demonstrates how legacy rock acts in the early 2020s engaged with generative and NFT art movements not merely as marketing but as genuine visual authorship. Represents…
The director
Kim Asendorf is a German visual artist based in Bremen who works with conceptual strategies and generative systems to create abstract animations, images, and sculptures. He is widely known as the creator of an open-source pixel-sorting algorithm used by…
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