Mark Pritchard - Light Bodied

What this video is

Released May 12, 2017 on Warp Records as part of Under The Sun: Expanded Vol. 1 — exactly one year after the original Under The Sun LP — 'Light Bodied' sits within a pivotal moment of ambient electronic music's mainstream critical rehabilitation. Warp Records, long a home for IDM and experimental electronics, was in this period championing a contemplative, texture-forward strand of electronic music. Pritchard's…

Why it matters

Represents the mid-2010s synthesis of ambient electronica and generative digital visual art within the Warp Records ecosystem. The track and video together exemplify a post-IDM contemplative mode that influenced a generation of ambient and experimental electronic producers. Zawada's visual…

The director

Jonathan Zawada (born 1981, Perth, Western Australia) is an Australian multidisciplinary artist, designer, and music-video director working across painting, digital image-making, installation, and product design. Largely self-taught, he began professional…