Mark Pritchard - Come Let Us (feat. Gregory Whitehead)

What this video is

Released in February 2018 as the lead single from The Four Worlds (Warp Records, 23 March 2018), 'Come Let Us' positions Mark Pritchard as a curator of obscure avant-garde legacies, sampling Gregory Whitehead's 'Ziggurat' — a piece from his 1984/85 cassette release Disorder Speech rooted in the American text-sound composition and cassette underground tradition. The track and video together constitute an act of…

Why it matters

A landmark example of 2010s experimental ambient-electronic music video production in which the visual component is conceived as fine-art installation rather than promotional clip. The pairing of Pritchard's ambient electronica with Zawada's generative digital landscapes and Whitehead's 1980s…

The director

Jonathan Zawada (born 1981, Perth, Australia) is a multidisciplinary artist, designer, and music video director whose practice spans painting, digital image-making, installation, and product design. He is largely self-taught and began professional graphic…