Mark Pritchard - Give It Your Choir ft. Bibio

What this video is

Released in April 2017 as a visual companion to a track from Mark Pritchard's 2016 Warp Records album 'Under The Sun', the video arrives at a moment of acute anxiety around urban overcrowding, housing unaffordability, and hyper-consumerism in Western cities. Adjei frames the storage facility as a stand-in for society's relationship with objects and displacement — a neo-industrial church where goods are idolised and…

Why it matters

Represents a high-water mark of the 2010s art-electronic music video form: a Warp Records release paired with festival-circuit arthouse filmmaking. The one-take structural conceit, dystopian narrative, and monochrome cinematography position this video within a lineage of conceptually rigorous…

The director

Emmanuel Kwasi Adjei is a Ghanaian-Dutch film director and visual artist. He graduated with a degree in Fine Art from the Utrecht School of the Arts (Netherlands) and studied Audiovisual Arts and Film at the Royal Academy of Fine Arts in Ghent, Belgium. He…