Mark Pritchard - Under The Sun

What this video is

Released May 13, 2016 on Warp Records, Under The Sun was Mark Pritchard's first solo album under his birth name after 25 years operating under aliases including Global Communication, Harmonic 313, Reload, and Africa Hi-Tech. The album drew on ambient, folk, medieval composition, and cinematic music to construct what critics described as 'mythical, imagined landscapes.' The title track closes the album with a…

Why it matters

Represents a landmark in 2010s Warp Records ambient-electronic auteurism: a non-performance, non-narrative music video that functions as an audiovisual extension of album world-building. The title track's video epitomizes the era's convergence of fine-art CGI practice and electronic music…

The director

Jonathan Zawada (born 1981, Perth, Australia) is a multidisciplinary artist, designer, and music video director whose practice spans painting, digital image-making, sculpture, installation, and product design. Self-taught in web coding and design, he began…