Mark Pritchard - Beautiful People ft. Thom Yorke

What this video is

Released in 2016 on Warp Records as a single from Mark Pritchard's album Under the Sun, this video sits at the intersection of experimental electronic music and arthouse film festival culture. Its premiere at Sundance NextFest16 — immediately following director Michał Marczak's Directing Award win at the same festival for All These Sleepless Nights — positioned it as a prestige music video artifact rather than a…

Why it matters

Represents a landmark in the intersection of experimental electronic music video and arthouse documentary filmmaking. The use of 3D volumetric scanning and particle simulation for a performer's likeness was technically adventurous for 2016 music video production. The premiere at a film festival…

The director

Polish director, writer, and cinematographer born 1982 in Warsaw. Studied philosophy at Warsaw University, photography at the Academy of Fine Arts in Poznań, and documentary direction at the Andrzej Wajda Master School. His hybrid documentary All These…