Shwayze - Corona And Lime

What this video is

Released in July 2008, 'Corona and Lime' emerged from the SoCal beach rap wave that briefly crossed into mainstream pop via MTV reality programming. The song and video were amplified by Buzzin', an MTV reality series starring Shwayze and collaborator Cisco Adler, which gave the track unusual promotional exposure typically reserved for major label pop acts. The single debuted at No. 26 on the Billboard Hot 100 and…

Why it matters

Represents a commercially successful moment for SoCal beach rap, a subgenre that blended laid-back hip-hop cadences with pop hooks and California lifestyle imagery. The video's rapid edit pace (avg 1.86s shot length) and warm visual language codified an accessible, sun-soaked visual grammar for…

The director

Shane C. Drake (born September 8, 1974) is an American music video director and producer from Redding, California. He owns Say So Pictures, a California-based production company. Drake has directed videos for Kelly Clarkson, Carrie Underwood, Avril Lavigne,…