Noizy x Elvana Gjata - My All

What this video is

Released in April 2023, 'My All' sits at the intersection of Albanian hip-hop's domestic dominance and its growing pan-Balkan appeal. Noizy (Rifat Hasham Dedërgjoni), widely regarded as one of Albania's most prominent rap figures, and Elvana Gjata, a major Albanian pop voice, combine here in a bilingual (Albanian/English) track that mirrors the code-switching vernacular of the diaspora generation. The song was…

Why it matters

A landmark example of 2023 Albanian pop-rap crossover production, 'My All' demonstrates how Balkan artists have adopted international music video production standards — fast editing, HD cinematography, warm grading — while maintaining linguistic and emotional authenticity. The Noizy x Elvana Gjata…

The director

Max Production is a full-service media production company based in Tirana, Albania. Operating as a conceptual design firm and creative marketing entity, they specialize in idea development and visual storytelling for the Albanian and regional Balkan music…