The Kolors - Come Le Onde ft. J-AX

What this video is

Released in summer 2018, Come Le Onde arrived at a pivotal moment for The Kolors: their first release under Universal Music Italia following years as an independent act and Amici alumni. The song became one of the defining tormentoni (summer earworms) of 2018 in Italy, pairing The Kolors' pop-rock sensibility with J-AX's established hip-hop and pop-rap credibility. The video's nostalgic concept — casting child…

Why it matters

Represents the 2018 peak of the Italian pop-rap tormentone format — a commercially dominant single structure blending melodic pop hooks with featured rapper cameos, oriented toward summer radio saturation. The Kolors' transition to Italian-language material and Universal distribution made this a…

The director

The Astronauts are an Italian directing duo active in music video and commercial production. Their IMDB-credited music video work includes Rocco Hunt & Ana Mena: A un passo dalla luna (2020) and Benji & Fedi feat. Annalisa: Tutto per una Ragione (2017). They…