YG - I Dance ft. Duki, Cuco

What this video is

Released September 30, 2022 as a single from YG's sixth studio album 'I GOT ISSUES' on 4hunnid/Def Jam Recordings, 'I Dance' exemplifies a growing 2020s trend of U.S. hip-hop artists collaborating with Latin American acts to cross demographic and linguistic boundaries. YG, a Compton rapper rooted in West Coast gangsta rap traditions, teams with Argentine trap star Duki and Chicano indie-pop artist Cuco in a…

Why it matters

Marks a notable genre-bridging moment: West Coast hip-hop (YG), Argentine trap (Duki), and Chicano indie pop (Cuco) occupy a single visual and sonic space, reflecting the streaming era's erosion of regional and linguistic genre walls. The video's wedding-narrative concept gives the collaboration a…

The director

Goodboyshady is a US-based photographer, music video director, and social media personality. His directorial credits span multiple genres and include Duke Dumont's 'Ocean Drive' (2015), Dru Flecha's 'Queen Latina' (2019), and Bryce Fox's 'Nasty' (2021). He…