YG - Go Loko ft. Tyga, Jon Z

What this video is

Released May 3, 2019, 'Go Loko' arrived at the height of Latin trap's crossover into mainstream American hip-hop, capitalizing on Cinco de Mayo proximity to foreground a Latin-flavored aesthetic. The video deploys Chicano Los Angeles iconography — lowriders, mariachi suits, backyard carne asada party energy — as its visual grammar, positioning Compton rapper YG in dialogue with Latino street culture. The track…

Why it matters

A key artifact of the 2018–2020 Latin trap crossover wave, 'Go Loko' demonstrates how West Coast gangsta rap absorbed Latin rhythmic and aesthetic signatures — particularly the bolero-inflected acoustic guitar loop produced by Mustard — to reach bilingual urban audiences. The collaboration with…

The director

Colin Tilley (born June 27, 1988) is a Grammy-nominated, self-taught American music video director and filmmaker raised in Berkeley, California. CEO of Boy in the Castle Productions, he has directed more than 300 music videos for artists including Kendrick…