YG - Suu Whoop

What this video is

Released March 13, 2018, 'Suu Whoop' arrived during a moment when YG was building toward his album 'Stay Dangerous' (Def Jam, 2018) following a period of standalone singles after his 2016 projects. Produced by DJ Mustard, the track and video operate as a deliberate throwback to mid-1990s West Coast gangsta rap aesthetics — visually and sonically — at a time when Compton-centric rap identity was enjoying mainstream…

Why it matters

The 'Suu Whoop' video represents a key artifact of the late-2010s West Coast rap revival, demonstrating how artists like YG and producers like DJ Mustard engaged in deliberate aesthetic retrofitting to connect contemporary trap-influenced rap to the visual and cultural legacy of 1990s gangsta rap.…

The director

Goodboyshady is a US-based photographer, music video director, and social media personality. His credited music video work spans from 2014 (J $tash 'Nuthin' remix) through the 2020s. Notable credits include Duke Dumont's 'Ocean Drive' (2015), Austin Mahone's…