YG - Bulletproof ft. Jay 305

What this video is

Released September 14, 2018, 'Bulletproof' arrived weeks after YG's album 'Stay Dangerous' debuted at No. 5 on the Billboard 200. The video was released during an active and widely publicized public feud between YG and 6ix9ine, with the opening sequence depicting a fictionalized jailing of a 6ix9ine look-alike — directly referencing real legal proceedings involving 6ix9ine at the time. The video functions as a…

Why it matters

A representative example of the late-2010s West Coast diss video as a formal genre — blending crew performance aesthetics, street realism, and explicit narrative provocation. The video reinforces the warehouse-as-stage convention in contemporary hip-hop visuals and demonstrates how beef culture…

The director

Austin Simkins is a music video director with a concentrated filmography in West Coast hip-hop. His verified credits include YG & Nipsey Hussle's 'FDT (Fuck Donald Trump)' (2016), Social House's 'Haunt You' (2019), YG feat. Lil Wayne & D3szn's 'Blood Walk'…