Eros Ramazzotti - Ama

What this video is

Released in June 2022, 'Ama' (meaning 'Love' in Italian) marked Eros Ramazzotti's highly anticipated return to recording after a four-year studio hiatus, serving as the lead single from his album Battito Infinito. The video arrived at a moment of post-pandemic cultural hunger for emotional reconnection in European pop, with major Italian legacy artists reasserting international visibility via streaming platforms.…

Why it matters

Represents the 2022 iteration of Italian adult contemporary pop — a genre with decades of global export history — deploying modern HD production values, rapid editorial rhythm, and saturated warmth to contemporize Ramazzotti's signature melodic balladry for streaming-era consumption. The video…

The director

Milan-based Italian director and editor trained at the Istituto Europeo di Design. Active in fashion film, music video, and short film production. Known credits include Hunting (2011), Passages (2013), and Eros Ramazzotti: Ama (2022). Associated with…