Eros Ramazzotti - Cosas De La Vida (Cosa Della Vita)

What this video is

Released in late 1997, this video captures the apex of European adult contemporary pop's international crossover strategy — pairing an established Italian star with a globally iconic American artist to bridge continental and Anglo-American markets. The bilingual Italian-English construction of the track mirrors the video's visual cosmopolitanism. The mid-90s saw a wave of prestige transnational duets as major…

Why it matters

A landmark document of 1990s Euro adult contemporary crossover production, demonstrating the commercial and artistic strategies used to internationalize Italian pop. The bilingual duet format, prestige director assignment (Nigel Dick, fresh from peak commercial work), and polished theatrical…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire, England) is a British-American music video director and filmmaker based in Los Angeles. He studied architecture at the University of Bath before entering the record business at Stiff Records. He…