Eros Ramazzotti - Quanto Amore Sei

What this video is

Released as the lead single from Eros Ramazzotti's 1997 international greatest-hits album 'Eros' on BMG, 'Quanto Amore Sei' arrived at the apex of Italian pop's global crossover moment. The album topped charts in six countries and positioned Ramazzotti alongside Eros's bilingual marketing strategy (the video carries both Italian and Spanish titles). The Giorgio Armani wardrobe credit on the physical single sleeve…

Why it matters

Canonical example of late-90s Italian adult contemporary pop-rock promotion. The video's kinetic editing pace (1.78s avg shot) married to warm chromatic saturation defined a visual grammar for Mediterranean romantic pop that influenced subsequent Italian and Latin crossover video aesthetics…

The director

Canadian-born, Sydney-educated director. Graduated North Sydney Technical College (Cinematography) and University of Technology Sydney (BA Communications). Career launched via avant-garde short films; won a Juno Award and two MTV Awards. Directed music…