LEXINGTON - KAKO JE, TAKO JE

What this video is

Released in 2010 as the title track of Lexington's debut album on City Records, 'Kako je, tako je' emerged during a prolific period for Serbian mainstream pop. The band, formed in 2004 in Belgrade, represented a younger generation of acts blending contemporary pop songwriting with light folk and rock textures — a hybrid genre firmly rooted in the post-Yugoslav pop landscape. The song's lyrical theme of bittersweet…

Why it matters

This video is a key artifact of the 2010 City Records pop wave in Serbia, documenting the aesthetic formula — high production value, warm cinematic lighting, rapid editing — that defined commercially successful domestic pop music video production of the period. As the band's debut single, it…