Jain - Alright

What this video is

Released in June 2018 as the lead single from Jain's sophomore album Souldier, 'Alright' arrives at a moment of peak global interest in French artists fusing Afrobeat, drum-and-bass, and Europop into a cosmopolitan sound. Jain's biography—born in Toulouse, raised across Dubai, the Republic of Congo, and Abu Dhabi—directly informs this hybridity. The video's feminist liberation theme, set against Barcelona's…

Why it matters

The video codifies a distinct Greg & Lio / Jain visual grammar—saturated color, surrealist practical effects, ensemble female choreography, location-based HD production—that became a recognizable aesthetic marker for French multicultural pop in the late 2010s. NME identified the track's…

The director

Greg & Lio are a French directing duo signed to Quad (production company). They are the primary visual collaborators for Jain, having directed her first video trilogy ('Come', 'Makeba', 'Dynabeat'). Their video for Jain's 'Makeba' was nominated for Best…