Oneohtrix Point Never - The Pure and the Damned (ft. Iggy Pop)

What this video is

Released September 5, 2017 as a companion to the Safdie Brothers' film Good Time and its Warp Records soundtrack — itself the winner of the Cannes Soundtrack Award 2017. The video sits at a rare intersection of avant-garde electronic music (OPN / Daniel Lopatin), prestige independent cinema (A24, Cannes), and punk-rock iconography (Iggy Pop). Lopatin reached out to Iggy Pop to record for the film's closing after…

Why it matters

A landmark example of the music video as cinematic short film and alt-reality film extension. By deploying unused narrative footage within an auteur visual register, the Safdies redefined the promotional video as legitimate artistic artifact. The CGI Iggy Pop stands as one of the most discussed…

The director

Joshua Henry Safdie (b. April 3, 1984) and Benjamin Safdie (b. February 24, 1986) are American filmmakers and actors based in New York City. They graduated from Boston University College of Communication in 2007 and 2008 respectively, and co-founded…